ADVERTISING RESTRICTIONS

ADVERTISING RESTRICTIONS
The following list contains forbidden categories, competitive companies, product/services, and URLs that need to be excluded from advertising, unless mentioned differently in the agreement.
CATEGORIES
Hate Content, Obscenity and Indecency
 Content articulating views intended to cause or incite hatred of any race, religion, creed, class, or ethnic group.
 Content articulating views calculated to cause offense to or incite hatred of any individual or group.
 Content explicitly glorifying or delivering for the purposes of entertainment scenes or descriptions of non-consensual pain, suffering, death, torture, or ill-treatment of humans or animals.
 Content that is unlawful by reason of obscenity or indecency under prevailing legislation (such as the Obscene Publications Act 1959 and the Protection of Children Act 1978).
 Video content that may not be distributed under the Video Recordings Act 1984, either because it requires a video classification certificate or because of the classification it has been given (in particular, the 18R classification).
Bombs/Guns/Ammunition
 Content offering genuine or replica guns, bombs, ammunition, or other offensive weapons for sale.
 Content glorifying the use of or offering technical information on guns, bombs, ammunition, or other offensive weapons.
Invalid Clicks (Non-Human Clicks)
Invalid clicks are clicks generated by prohibited methods. Examples of invalid clicks include repeated manual clicking or the use of robots, automated clicking tools, or other deceptive software. Invalid clicks are sometimes intended to artificially or maliciously drive up an advertiser's clicks or publisher's earnings. Sources of invalid clicks include:
 Manual clicks intended to increase costs to the advertiser or to increase profits for website publishers hosting the advertising.
 Clicks by automated tools, robots, or other deceptive software.
Spyware
Software covertly installed on a user’s machine (as distinct from the addition of a cookie to the appropriate location within the user’s browser software). Spyware:
 is installed without the user's full knowledge.
 cannot be easily uninstalled or disabled.
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 covertly transmits information about the user's activities to a remote host often used to facilitate delivery of advertising messages, often with a high frequency.
 is those applications that are a sub-set of spyware called malware (malicious code). Malware includes viruses, worms and Trojans. A defining characteristic of malware is that it is intended to cause harm or be otherwise used for criminal purposes. Examples of spyware in this category are keystroke loggers, password sniffers, spam launchers, remote access tools (RATs) and screen capture utilities.
Unauthorized Code Requests
Anywhere the code requesting the ad isn’t owned by the publisher. They include any advertising delivery taking place outside of inventory, sites, and networks specifically contracted to deliver the campaign under a current agreement to purchase advertising space or represent website inventory, governed and controlled by the terms and conditions laid down by the purchasing or representing network. This clause is specifically intended to prevent third parties “passing on” tags to unauthorized parties or illicitly placing those tags to deliver advertising in unauthorized content areas that may or may not be appropriate for the campaign and may or may not comply with the IASH content guidelines.
Adult Content
Sexually explicit content, transmitted or published for the purposes of entertainment, including (but not limited to) photographs, videos, and text depicting or describing legal sexual acts between consenting adults. Advertising is also not permitted for the promotion of child pornography, any sexually suggestive content involving children, or other non-consensual material. This includes teen pornography or other pornography that describes models who might be underage.
Application Downloads
Sites allowing users to download or exchange software including (but not limited to) music files, games, movies, and software applications. Such software may or may not include adware, peer-to-peer networks, file sharing, or toolbars.
Incentivized Clicks
Sites containing hyperlinks to be clicked on by live users who subsequently receive some reward or incentive for making the click (for example, additional loyalty points redeemable for goods added to an account on achievement of certain targets). This type of inventory may or may not operate a timeout on repeat clicks on the same link from a user within a given time span.
Moderated Forums
Online forums, comment areas, discussion groups, and newsgroups where people exchange ideas about a common interest, subject to editorial control or moderation by a publisher. These may be part of a larger site or may stand alone. Moderation may occur either before or after the user's article is posted.
Unmoderated Forums
Online forums, comments areas, discussion groups, and newsgroups not subject to any editorial control or moderation by a publisher. These may be part of a larger site or may stand alone.
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Personal Content
Independent publication by site users of personal thoughts, photographs, and web links. This includes but is not limited to blogs, homepages, profiles, and other user-generated content on social networking sites.
Other Languages
Any content where a significant proportion of the text appears in a language other than English and/or another language than the language mentioned in the Agreement.
Political Content
Sites whose editorial content is predominantly aimed at furthering the cause of any political party, organized campaign, or informal pressure group. This does not include editorial or other comments and discussion on current affairs or news websites.
Aids to Pass Drug Tests
Advertisements for drug-cleansing shakes, urine-test additives, and related items are prohibited.
Alcohol
Advertising for any kind of alcohol not allowed.
Anti-Group Content & Violence
Advertisements and associated websites may not promote violence or advocate against a group based on race, color, national origin, religion, disability, sex, age, veteran status, or sexual orientation/gender identity. Advertising text advocating against any organization or person (public, private, or protected) is not permitted. Stating disagreement with or campaigning against a candidate for public office, a political party, or public administration is generally permissible.
Blinking Banners
Advertisements with frequently-shifting images are prohibited.
Bulk Marketing
Advertisements for email lists, software, or other products enabling unsolicited email messages (spam) are prohibited.
Copyrighted Works
Copyrights are important business assets in which the copyright holder maintains exclusive rights. Advertising is not permitted to promote the copying or distribution of copyrighted content without the consent of the copyright holder.
Counterfeit Designer Goods
Advertising is not permitted for products that are replicas or imitations of designer goods.
Drugs & Drug Paraphernalia
Advertisements for illegal drugs and drug accessories, including herbal drugs such as salvia and magic mushrooms, are prohibited.
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Fake Documents
Advertising is not permitted for the promotion of fake documents such as fake IDs, passports, or social security cards. Advertising is also not permitted for the promotion of services that allow people to hire others to take standardized tests for them.
Gambling
Advertisements may not promote sports bets, memberships or enrollment in online gambling sites, or any related content.
Hacking and Cracking Sites
Advertising is not permitted for the promotion of hacking or cracking sites such as: sites that provide instructions or equipment to illegally access or tamper with software, servers, or websites; sites or products that enable illegal access of cell phones and other communication or content-delivery systems/devices; copied or backed-up versions of software, CDs, or DVDs not intended for personal use; products or services that circumvent digital rights management technologies or technical protection measures for copyrighted works, etc.
Miracle Cures
Advertising is not permitted for the promotion of miracle cures, such as 'Cure cancer overnight!'
Misleading Banners
Banners advertising ringtones, games, or puzzles at very high or misleading rates are prohibited (for example, a banner that advertises, ‘Get a free ringtone,’ while respondents will in fact receive four text messages for which they must pay to get the ringtone).
Prostitution
Advertising is not permitted for the promotion of prostitution.
Scams/Phishing for Personal Information
Advertising is not permitted for sites collecting sensitive personal information or money with fake forms or false claims.
Site Security
Any site that requires personal information, such as credit card numbers or tax ID numbers, must use a secure server (https://).
Tobacco and Cigarettes
Advertising is not permitted for tobacco or tobacco-related products.
Traffic Devices
Advertising is not permitted for radar jammers, license plate covers, traffic signal changers, and related products.
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LINKS OR ADS TO THE FOLLOWING COMPANIES ARE FORBIDDEN.
100real.nl addictinggames.com andkon.com arcadegamecentral.com armorgames.com barbiegames247.com bigfishgames.com bigfishgames.de bigfishgames.fr bigfishgames.es bigfishgames.jp bigpoint.com bitefight.net bitefight.nl bitefight.org boonty.com boycool.com bratzgames247.com bratzgrounds.com celldorado.com clickdressupgames.com clickjogos.uol.com.br co.uk.seafight.bigpoint.com cookinggames.com cookinggames.org cookinggames247.com cusemedia.com dailycookinggames.com dailydressupgames.com darkorbit.com darkorbit.nl dating-vergelijking.net de.seafight.bigpoint.com dressupstyle.com elkspel.nl ezone.com fashiongames247.com fr.seafight.bigpoint.com free-gsm-games.com freearcade.com freecookinggames.net freedressupgames.net freegamesforgirls.net freehairdressergames.com freeonlinegames.com freeworldgroup.com fupa.com gamebrew.com gamegarage.co.uk gamegecko.com gamehero.com gamehouse.com gamenext.com games.aol.com games.com games.msn.com games.yahoo.com games96.com gamesville.com gametap.com gamevance.com gamezone.com genimo.com girlgames247.com giocare.com gladiatoren2.nl gladiatus.nl gpotato.com gpotato.eu gpotato.jp habbo.co.uk habbo.com habbo.com.br habbo.de habbo.es habbo.fr habbo.nl habbo.pt habbo.se hotgames.com imvu.com internetgamebox.com it.zylom.com iwin.com jeux-gratuits.com jeux.com jeuxclic.com jeuxdroles.fr jogos.com jugar.com katgames.com king.com kongregate.com koreancupid.com komogvind.dk kriebello.nl LeukeSpellen.be lavaplace.com love4game.com meltgames.com merscom.com miniclip.com mobile2match.com mobile2match.nl mousebreaker.com multisolo.com muslima.com muslims4marriage.com mybigfishgames.com mygame.com myrealgames.com netgamesforgirls.com nirvam.it nl.seafight.bigpoint.com oberongames.com panfu.com panfu.de panfu.es panfu.fr panfu.nl panfu.pl pl.seafight.bigpoint.com playaholics.com playfirst.com playsite247.com playtopia.fr playtopia.com playtopia.nl playandwin.co.uk pogo.com popcap.com rappelz.gpotato.eu realarcade.com realone.com realonearcade.com realplayergamepass.com reflexive.com ringtone-package.net ru.seafight.bigpoint.com sandlotgames.com se.seafight.bigpoint.com seafight.be seafight.co.uk seafight.com seafight.com.br seafight.cz seafight.de
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seafight.es seafight.fr seafight.id seafight.in seafight.it seafight.nl seafight.pl seafight.pt seafight.ru seafight.se seafight.tr shockwave.com skilled2win.com spelletjes.telenet.be spelletjes.zita.be spelletjesplaneet.nl spelo.se spelpunt.nl speeleiland.nl spiel.de spielkarussell.de spielmit.com stungames.com topgamesforgirls.com tr.seafight.bigpoint.com travian.co.uk travian.com travian.de travian.fr travian.nl travian.us trygames.com trymedia.com ukrainedate.com uproar.com Universodelgioco.it vinaarcade.com wildgames.com wildtangent.com wixawin.com/NL worldwinner.com worldwinner.net www.ona-i-on.pl zone.msn.com zwinky.com zylom.com wyspagier.pl igri.by hrajted.cz jogosloucos.com.br goodgame.co.in spilleland.com 1001jocuri.com chulojuegos.com minespill.com funspiele.ch universdesjeux.fr isoladeigiochi.it multumgier.pl skojspel.se roundgames.com gryzabawa.pl arcadesworld.com wangsangwan.cn jouermaintenant.fr kuligre.com svethry.cz igraisega.com onlineoyna.com hauskatpelit.com 123spielen.de gespeeld.be igrajonline.com coolaspel.se roundgames.de jeux-blog.fr benoynarim.com herniostrov.cz spellengrot.nl gogames.gr jucati.ro eujoc.ro spilstedet.dk giocaqui.it flashowegry.pl juegator.com igraiigri.com 1001paixnidia.gr maniadejogos.com 1001guru.ru tiantianwan.cn gamegempaq.com Wambie.com games2girls.com gamesheep.com girlsplay.com coolespiele.com juegosdiarios.com dailygames.com jeuxdujour.com jogosdodia.com bubblebox.com 2games.com